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JCDecaux Singapore to deliver digital signage, AR to Funan Mall

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July 2, 2019

JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux, has announced a partnership with Funan Mall, a shopping mall in Singapore, to manage a digital billboard and deliver augmented reality experiences, according to a press release.

The Funan eLevate Digital Billboard is located on the mall's 25-meter tall Tree of Life centerpiece. The mall installed it above the Centre Stage, an event space with a multipurpose amphitheater. The billboard itself is 3-meters tall and more than 5-meters wide with a 2.5-millimeter pixel pitch.

In the next few months, JCDecaux plans to integrate camera-triggered content and augmented reality for customers. It will also integrate dynamic campaigns by allowing advertisers to deliver content according to gender, age and color of clothing, according to the release.

"We are proud to work with Funan to transform the retail experience in Singapore. There is synergy between JCDecaux's data-driven innovations and Funan's state-of-the-art personalized services," Evlyn Yang, managing director of JCDecaux Singapore, said in the release. "The latest of our advertising solutions, offered through the Funan eLevate Digital Billboard is testament to how digital out-of-home solutions augment the consumer journey and invite shoppers to participate and engage directly with brands through interactive touchpoints."