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JCDecaux Singapore deploys DOOH network at Jewel Changi Airport
April 26, 2019
JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux Group, has deployed a DOOH network at Jewel Changi Airport in Singapore. The network features 19 displays with dynamic content, according to a press release.
The displays use live feeds such as time, weather and social media for dynamic content. JCDecaux also used light boxes and double-sided backlit pillars to increase visibility of some of the displays.
"We are pleased to deepen our partnership with Changi Airport Group and CapitaLand at Jewel Changi Airport, having enjoyed close working relationships with both organizations for almost a decade now," Evlyn Yang, managing director, JCDecaux Singapore, said in the release. "We hope JCDecaux's media offerings at Jewel Changi Airport will enhance the visitor experience as we offer innovative advertising solutions connecting brands with target audiences in a manner that is dynamic, engaging and entertaining."
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