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JCDecaux launches DOOH screen at London Blackfriars station

September 27, 2016

JCDecaux, an outdoor advertising company, has expanded its digital rail portfolio by deploying a new Transvision screen in at Blackfriars station in London. The company has deployed 26 screens across 19 stations in the U.K. to date, according to a press release.

The Transvision screens are designed to provide full motion advertisements. The company deploys them near high traffic areas in rail stations such as gate lines and departure boards. JCDecaux deployed a screen at the Blackfriars station due to its high traffic of 354,000 weekly. The station also sits on a prosperous area of London where the average worker earns 75 percent more than the average UK adult, according to the release.

"The new Transvision screen at London Blackfriars is another high-impact addition to our exclusive digital rail portfolio, enriching the travel experience for passengers while also presenting a full-motion creative opportunity for brands to engage with a captive and affluent audience," Spencer Berwin, co-CEO at JCDecaux UK, said in the release.