News

JCDecaux expands digital signage in London

June 13, 2016

Outdoor advertising company JCDecaux has added Putney Bridge Showcase, a large-format digital site, to its digital presence in London, according to a company press release.

The two screens of The Putney Bridge Showcase will go live today and become the latest addition to the company's South West Network, a collection of digital large-format sites in the South West of London, reaching affluent audiences around areas such as Putney, Barnes and Richmond.

The new Putney Bridge Showcase will attract 1.4 million additional impressions over a two-week period, the release said. The South West London audience is recognized as more difficult to reach compared to other audiences across other areas of London. With 11 percent more likely to be light TV viewers than other Londoners, and 25 percent more likely to be on the road six days of the week, out-of-home is a key engagement point for audiences in this area, according to the company.

JCDecaux has plans for additional digital sites across the southwest London area in 2016, including Wandsworth and the A3.

"The southwest audience is now even easier to reach thanks to our expanding premium digital network," said Spencer Berwin, co-CEO of JCDecaux. "Putney Bridge is a valuable asset to our digital portfolio in London, and will provide brands with the targeted reach they are looking for."