STRATEGIC PARTNERS
August 2, 2017
JCDecaux, a DOOH company, has launched its Gateline Channel in London, which includes several 80-inch digital six sheet screens. The company deployed them at the London Waterloo station, according to press release.
These displays will create 40 million impressions weekly. This is part of JCDecaux's goal to reach 1 billion impressions by the end of 2017.
"As the U.K.’s busiest rail station, London Waterloo is the ideal location for brands to reach an affluent audience, and our strategically placed screens are designed to reach every passenger boarding a train. This means we can deliver 40 million weekly digital impressions at London Waterloo, representing a significant portion of the audience travelling into and out of London each day," Spencer Berwin, Co-CEO at JCDecaux, said in the release.
