Display Technology

ISE 2026 theme 'push beyond' focuses on digital signage future

Photo: ISE

January 26, 2026

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The Integrated Systems Europe 2026 event is taking place Feb. 3-6 in Fira de Barcelona, Gran Via, and this year's theme is "Push Beyond" which is a rallying call to innovate and redefine what's possible. At the core is the future of digital signage, according to a press release.

The Digital Signage & DOOH Tech Zone is poised to be a major attraction, mirroring the sector's impressive expansion and its projected size of $44.7 billion by 2026.
The Tech Zone will present an extensive line-up of cutting-edge solutions, ranging from next-generation displays and advanced content management platforms to immersive AV technologies designed to captivate, inform, and engage audiences across retail, transport, education, corporate, hospitality, and the public sector.

Topnames in digital signage are expected to participate, including BrightSign, Spinetix, Bluefin, Sharp/NEC, Screencloud, Signagelive, Yodeck, Allsee Technologies, Alfalite and many more.

The emphasis will be on personalization and audience engagement, with intelligent, software-driven content delivery, programmatic advertising and mobile integration providing tailored, seamless experiences that resonate in real time.

This year's conference program is curated and hosted by Florain Rotberg and Stefan Schieker of invidis, where the main focus of the content will evolve around managed signage, AI in action, market trends and consolidation, tech innovations and global best practices.