News

International Speedway to deploy digital signage system

February 21, 2017

The International Speedway Corp. has teamed up with Ingenuity Sun Media to deploy ISM Vision Powered by BoldVu, a 360-degree digital engagement venue network. ISM will integrate its technology with ISC's video boards to offer marketing, consumer analytics and customer engagement, according to a press release.

ISM teamed up with Manufacturing Resources International for this deployment. ISC debuted the technology at Daytona International Speedway on Feb. 18 during Speedweeks. The technology will power each track's digital screens and dozens of 86-inch BoldVu displays.

The technology is integrated with Motor Racing Network's mobile app to provide guests with wayfinding, event scheduling and other information. It also offers more opportunities for marketing and customer engagement.

"We are very excited about the long-term partnership with ISM to reinvent our digital video boards across the enterprise," said ISC CMO Daryl Wolfe. "Our modular program puts the fans first and ISM has gone above and beyond to create an even more entertaining product which continues to improve the overall fan experience."