Toronto, Ontario-based iSign Media has released a sales update on its interactive mobile advertising solutions.
October 10, 2014
Toronto, Ontario, Canada-based iSign Media has released a sales update on its interactive mobile advertising solutions.
The company piloted its Smart Antennas to several Applebee's locations in Mexico and received a positive response rate of 18 percent to 20 percent. The antennas tracked more than 1,000 mobile devices per day during the trial and sent messages and advertising to each Applebee's location. The success of the trial has led to contracts being drawn up for seven Applebee's stores in Monterey, California, the company said.
Smart Antennas will also deploy at seven QSR chain locations in Indianapolis, Indiana, with a pilot running until December 31, 2014.
The data-focused interactive marking technology company will also begin beta testing its iSign Chameleon content management software, October 13, 2014. The software will manage content shown on drive-thru kiosks and digital signage, the company said.