News

Intel brings interactive signage experience to Penn Station

December 27, 2010

Intel is marketing its "smart TV" initiative with an interactive experience in Penn Station, according to a report from MediaBuyerPlanner.

Screens within the Station invite users to download an app that will harvest information about their television viewing habits and preferences. Then, when a user visits the "smart TV experience event" in the Station Rotunda, he is greeted by screens that serve up content customized for his tastes.

The campaign is running on CBS Outdoor properties.