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Insurance company bets on digital signage

Lietuvos Draudimas, one of the largest insurance providers in the Baltics, has implemented Samsung's Smart Signage Platform, powered by Signagelive's cloud-based software, to manage a nationwide digital advertising campaign.

August 14, 2015

Lietuvos Draudimas, one of the largest insurance providers in the Baltics, is the most recent company to implement Samsung's Smart Signage Platform, powered by Signagelive's cloud-based software, to manage a nationwide digital advertising campaign, according to a recent announcement from Signagelive.

The digital signage network is displaying high-resolution content for the insurance provider on a series of ruggedized displays installed in strategic locations in busy shopping malls throughout Lithuania, the announcement said, and is intended to stand out against billboards and printed posters by providing busy shoppers with a memorable and engaging experience.

The Samsung Smart Signage Platform was supplied and installed by Hansab, a provider of technology solutions to financial, retail, public and private sector organizations in Lithuania and Signagelive's strategic channel partner in the Baltic region. The installation comprises a combination of 48-inch and 55-inch Samsung displays, including the DB48D and DB55D models, installed in highly visible locations, such as the main concourse or busy escalators, to catch the attention of passers-by.

The digital signage network has enabled Lietuvos Draudimas to run and manage a countrywide digital signage campaign from a centralized point. Displayed content, created by a third-party media agency specifically for the project, is stored and managed on Signagelive's cloud-based platform, eliminating the need for onsite media players and storage servers. Content can be pushed out nationally or on a display-by-display basis, depending on the location or the service being promoted.

Dovydas Stukas, sales manager for Hansab, said, "The Samsung/Signagelive offering has given Lietuvos Draudimas insurance a highly visible and engaging means to communicate its different product and services to its clients. The installation was completed in less than 10 weeks and Lietuvos Draudimas are already in a position to embark on a targeted advertising campaign and see a return on their investment."