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Industry Weapon hires director of sales, marketing

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January 10, 2020

Industry Weapon Inc., a digital signage provider, has hired Joe Callahan as director of sales and marketing. He will lead the sales and marketing teams and develop marketing and business strategies that match with the company's overall growth strategies, according to a press release.

Prior to joining Industry Weapon, Callahan served as director of marketing for TrackAbout Inc., a software-as-a-service company for tracking physical assets.

"Industry Weapon has built a reputation for developing and delivering digital signage solutions across multiple industries, that inspires action with target audiences," Callahan said in the release. "Many organizations struggle with how to maximize the value of a digital signage platform. I am honored to join the Industry Weapon team, which is uniquely positioned to architect and manage compelling digital signage solutions following the Industry Weapon Audience Engagement Framework and content programs."