News

Industry Weapon adds Associated Press digital signage content streams

June 10, 2014

Digital media and signage specialist Industry Weapon is now using content from The Associated Press to add fresh news stories to its arsenal of content strategies, in an effort to address the stuggle for deployers to come up with good digital signage content, the company announced today.

Industry Weapon said it was seeking an organization with unlimited dynamic information across a wide variety of industries. The agreement with AP allows Industry Weapon's customers access to continuously fresh content in 11 different news categories.

"We're excited about working with The Associated Press," said Max Schwanger, creative manager, Industry Weapon, in the announcement. "Our mission is to supply our customers with content options that are engaging and automatically update. With all of their options, AP will be beneficial to every type of campaign."

The problem is, Industry Weapon said, that most companies spend a significant amount of money setting up a digital signage infrastructure so they can communicate more effectively to enhance their brand, but the bigger issue is that it also takes significant time and resources to continually update content. If the content does not engage audiences, that time and money is wasted, the company said.

Good content goes beyond constantly refreshing; it has to be the right material to capture an audience and increase their dwell time at a display. By peppering socially relevant information alongside company-focused messaging, viewership dramatically increases and captures the attention of those who would normally bypass the screen entirely, according to Industry Weapon.

AP stories, headlines and photos are automated into Command CenterHD, Industry Weapon's content management platform, where they can be integrated into campaigns that subscribers can incorporate into their messaging. The AP material can work alongside Industry Weapon's content programs to design and automate content changes. Among the obvious perks of the deal, the company said, is that AP also provides high-definition photos with resolutions suitable for digital screens.