IndoorDIRECT's DOOH QSR network increases CC usage

IndoorDIRECT Inc., owner of the digital out-of-home Restaurant Entertainment Network, has reported that credit card usage increased by 100 percent in a test run in quick service restaurants (QSR) promoting card usage availability. The test covered hundreds of thousands of transactions, the company said.

"The size of the increases exceeded even our initial optimistic expectations," said Fred Margolin, CEO of indoorDIRECT, Dallas. "It is a testimony to the power of our network and the willingness of fast-food customers to be influenced by advertising during the 25-30 minutes they are eating in the dining rooms."

"The network is building a case history of tangible results in a wide range of advertiser categories," said Steven Justman, indoorDIRECT's president of sales. "Our customer engagement, ability to run long-form content and hyper-targeting capabilities makes us a compelling media choice for national, regional and local advertisers."

Reaching more than 150 million consumers annually, the growing Restaurant Entertainment Network is currently located within 1,077 major brand quick-service and family-dining restaurants in America's top designated market areas. Through partnerships with more than 100 leading media content providers, the digital out-of-home network independently produces an entertaining mix of "bite-sized" music, sports and pop culture programs under its theBITE, theBITE Weekend and theBITE@Nite brand names.