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IndoorDirect launches theBite Network for QSR digital signage
December 4, 2008
DALLAS ― The IndoorDirect digital media company, operating exclusively in high-volume quick-service and fast casual restaurant brands across the nation, has announced the launch of theBITE Network. The program content, a combination of entertainment and advertising, is specially tailored to reach the 202 million Americans who visit these quick-serve and casual restaurants each month. theBITE features a new 60-minute lifestyle program with four dynamic hosts that report on news, entertainment, music and sports.
theBITE, created and produced by IndoorDirect, currently airs on IndoorDirect screens in 250 locations nationwide and will be in more than 1,000 locations by the end of the first quarter of 2009, with a presence in the top 25 DMAs in the country.
"We believe theBITE dramatically raises the quality of out-of-home programming," said Fred Margolin, CEO of IndoorDirect. "As a powerful new digital media network focusing on quick-service restaurants, theBITE reaches its audience with ‘primary receptivity' at a time when they aren't distracted and are out of the house and ready to spend, making it an effective and measurable outlet for advertisers."
IndoorDirect creates and produces each weekly program to air on its LCD screens in restaurant dining rooms, providing advertisers with national reach in a receptive environment. Four talented actors, selected exclusively for theBITE, host the 60-minute program and report on tailored and customized content for a range of interests, from the ongoing adventures of animated "Eloise" to music videos to NASCAR updates and college football features. Additional content includes movie previews, TV sneak peeks, classic TV, entertainment news, interactive games and extreme sports. theBITE also features scrolling text with breaking news, sports updates and localized time and weather.
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