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Incentient launches digital signage network for MGM Resorts Int'l

MGM Resorts' expansive network of nearly 50,000 screens across all 12 of its Las Vegas hotel and casino properties, covering 73 percent of the entire Las Vegas strip, entered the advertising market, according to an announcement from interactive touchscreen digital signage network owner Incentient.

December 22, 2015

Last month MGM Resorts' expansive digital signage network of nearly 50,000 screens across all 12 of the MGM Resorts Las Vegas hotel and casino properties, covering 73 percent of the entire Las Vegas strip, entered the advertising market, according to an announcement from interactive touchscreen digital signage network owner Incentient.

Through an exclusive agreement between MGM Resorts International and New York-based Incentient, advertisers have access to 14 outdoor marquees, 626 indoor digital screens, 750 iPad winelist screens and 48,000 in-room TVs, providing direct brand exposure to the highly sought after hotel guests of the largest casino operator in the United States, the announcement said.

Incentient, a wholly owned entity of Holt Media Companies, has the exclusive marketing rights to the network, and said it already has secured interest from major advertising brands.

"All of our corporate brands want access to this network, and we are working directly with those brands, as well as their agencies," Incentient President Jennifer Martucci said in the announcement. "The brand value of all the MGM Resorts properties, such as Bellagio, ARIA, The Mirage, MGM Grand Las Vegas and others, is immeasurable."