News

IKEA launches in-store signage network

April 22, 2007

LONDON — IKEA has inaugurated its in-store digital signage network, IKEA TV, utilizing Scala InfoChannel software.

Beaver Solutions, a Scala Certified Partner, delivered the installation of all the key components for IKEA TV. The objective of IKEA TV in the initial phase is to promote the "Hero" product line, to be soon complemented with other initiatives including "Welcoming customers to the store," "How to shop" and "How to plan an IKEA Kitchen."

Throughout the UK, 14 stores have been equipped with Scala InfoChannel software to distribute eight separate channels of content to screens distributed throughout the store in key locations. Each IKEA store uses an average of eight screens, placed at selected points-of-purchase.

Phase two of the IKEA TV Network will see three of the stores add 10 additional channels and an excess of 20 screens per store. Phase three will expand the digital signage network with the remaining 11 IKEA stores after an evaluation process.

Each screen will show a new character developed by IKEA, appearing in a number of animations crafted by IKEA to deliver a specific message to its shoppers. This content is displayed to visitors as they journey through the store. Diversified content including product videos and local store messages is shown, with message variety planned to increase in the future.