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Hypervsn, Firefly, Flo Advertising unveil 3D holographic experience truck

Photo: Hypervsn

September 11, 2025

Hypervsn, Flo Advertising and Firefly have launched a 3D holographic experience truck on the Las Vegas Strip in Nevada.

Flo Advertising provides mobile digital billboards, Hypervsn offers immersive 3D holographic technology and Firefly provides mobility-based out-of-home media.

After its debut on the Strip, the truck will roll out in major cities, according to a press release.

"Flo Advertising has always pushed the limits of OOH, and this collaboration with Hypervsn and Firefly takes it to the next level," Mike Foland, CEO, Flo Advertising, said in the release. "Bringing 3D holographic tech to the streets gives brands a powerful new way to connect and stand out.

"We're thrilled to collaborate with Flo Advertising and Firefly to take our holographic experiences to the places where it wasn't possible before," Kiryl Chykeyuk, CEO of Hypervsn, said in the release.