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Hyperlocal targeting firm partners with OOH advertiser for location-based digital display advertising

Dynamic marketing company Crimtan announced it has signed a multiyear partnership deal with out-of-home advertising company Primesight to provide its clients with the ability to amplify their OOH campaigns with location-based digital display advertising.

February 23, 2016

Dynamic marketing company Crimtan announced it has signed a multiyear partnership deal with out-of-home advertising company Primesight. Crimtan's proprietary technology allows Primesight to provide its clients with the ability to amplify their OOH campaigns with location-based digital display advertising targeting Web and app users in the same locations as their outdoor activity.

Using Crimtan's hyperlocal targeting ability, digital advertising can be delivered accurately to any postal sector, and audience reach is maximized using additional Wi-Fi, e-commerce and GPS data.

Primesight CEO Naren Patel said: "We have a long tail of direct advertisers that use our billboards but are unaware of the benefits of targeted Web and in-app advertising. We are encouraging our advertisers to amplify their OOH campaigns with digital display advertising. Crimtan's technology allows us to plan and deliver connected media campaigns to users in targeted locations close to our billboards which makes their campaigns work harder."

Neil Alldritt, chief executive at Crimtan, said: "We are delighted that Primesight is the first company to take advantage of Crimtan's hyperlocal targeting and audience planning technology, so their clients can benefit from connected media campaigns that reach relevant users in defined locations. Campaigns using traditional offline media have usually been planned separately to online, but Crimtan is working with adjacent media sectors to bring them new revenue streams by opening up the ability for them to offer their clients digital campaigns that amplify the results of their offline activity."