News

Huffington Post driving digital signage in Chelsea Market

Digital out-of-home and brand experience provider Pearl Media will debut its new digital feed later this summer in New York City's Chelsea Market, a digital signage network called The Chelsea Market Feed powered by The Huffington Post and providing content for consumers and tenants.

August 6, 2014

Digital out-of-home and brand experience provider Pearl Media will debut its new digital feed later this summer in New York City's Chelsea Market, a digital signage network called The Chelsea Market Feed powered by The Huffington Post and providing content for consumers and tenants.

"Our goal is to enhance this premier location by marrying the most sophisticated technology with the highest-quality content and provide even greater value for consumers that visit Chelsea Market as well as our clients," Pearl Media CEO Josh Cohen said in the announcement.

Chelsea Market, located in New York City's Meatpacking District, has partnered with The Huffington Post and Pearl Media and will update the feed daily with trending topics in news, food, lifestyle, fashion and technology. The Market attracts more than 30,000 visitors daily, and the enclosed modern food hall is home to tenants such Google, Food Network, Oxygen Network and EMI Music Publishing.

"We're always looking for new ways to share stories and start conversations," Jordan Jayson, VP of brand strategy and development at The Huffington Post, said in the announcement. "So we're delighted to be partnering with Pearl Media at Chelsea Market to further enhance the experience of being in one of New York’s most vibrant spaces."

The Chelsea Market Feed will live in 10 strategically placed locations throughout the market, Pearl Media said. Composed of video walls and single screens, it will be compatible with Chelsea Market's social media feeds, mobile and interactive capabilities, providing consistent exposure throughout the entire Chelsea Market. A limited number of advertisers will be able to tap into this network via full-HD video and static opportunities.