Customer Experience

HP unveils global partner program

July 21, 2020

HP Inc. recently unveiled its global channel partner program called HP Amplify, which collects the company's collaboration tools, insights and training into one place, according to a press release.

Customers can use the program to help drive growth with digital transformation and better understand purchasing habits. The program comes in two tracts: Synergy and Power to meet customer needs.

"HP and its partners have an enormous and exciting opportunity to reinvent the way we do business and our route-to-market," Luciana Broggi, global head of route-to-market, HP, said in the release. "Yet addressing these opportunities requires overcoming system inadequacies, legacy habits and embracing new business models. We're making this leap together, embracing and investing in important changes to our ecosystem and our shared capabilities."