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High-end jewelry store gets digital signage makeover

Borsheims, one of the world's most premier high-end jewelry stores, recently completed an expansive remodel of its Omaha showroom.

July 18, 2007

Borsheims, one of the world's most premier high end jewelry stores, recently completed an expansive remodel of its Omaha showroom. Nanonation worked with Borsheims to create a dynamic digital messaging system behind the watch displays and at the gift wrap counter to augment the customer experience in the store.

The system includes a four-screen video wall flush-mounted to the wall behind the watch counter that plays high-impact content from manufactures such as Movado and Omega, and Borsheims branded content. What makes the system unique is the addition of a 15-inch touchscreen mounted behind the counter facing the salesperson. As customers look at various watch brands the employee can touch the appropriate icon on the screen to trigger specific content. For example, if a customer is shown an Omega watch, the sales person can touch the Omega icon to trigger only Omega promotions to show on the screen. This level of control augments both the sales process and the customer experience.