News

Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.

October 17, 2014

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.

HMN aims to help to improve the communication between doctor and patient, with the goal of improving healthcare outcomes.

"It's well-documented that consumers are increasingly turning to smartphones and other mobile devices to engage with and manage their personal health and wellness," HMN Chief Revenue Officer Joe Petrosino said in the announcement. "Our partnership with SITO enables HMN to deliver relevant health and wellness messaging to consumers on their personal devices during a critical window of time in their health journey – from the physician's office visit through the treatment, purchase and therapy activation process."

The platform presents the opportunity for health marketers to engage with consumers actively discussing treatment options with their doctors, the companies said. It also offers the ability to reconnect with patients as they travel to the pharmacy or other retailer to fulfill prescriptions, buy OTC products and/or interact with the pharmacist.

HMN will use SITO's location based mobile advertising platform as an extension of its current targeted digital media capabilities, helping to augment digital signage, wallboards and brochures, within 11,000 doctor's offices and hospitals around the U.S. Its customers encompass pharmaceutical companies, consumer packaged goods brands, and other health-oriented brands that will now be able to use the platform to connect with patients on the go.

"HMN has a broad platform for point of care advertising, and we are proud to partner with them as our first channel partner in the health care industry," said Jerry Hug, interim CEO, SITO Mobile. "As SITO Mobile continues to diversify its customer base and expand our indirect sales capabilities into different vertical markets we continue to educate the market on the integral role mobile plays within the comprehensive advertising program."