News

Harris providing DOOH solution for UK's first urban cable car

September 12, 2012

Passengers using the Emirates Air Line, the U.K.'s first urban cable car in London's docklands, are being kept informed and entertained via Harris Corp. digital out-of-home technology, according to an announcement from Harris.

Working with The Pioneer Group, Harris Digital Out-of-Home has installed its InfoCaster DOOH turnkey solution made up of the InfoCaster software and hardware suite within a digital signage network made up of six video-walls and 78 screens. The solution broadcasts a rich blend of promotional content for passengers crossing the Thames using this unique form of British urban transport, Harris said.

The new transport link went live in June, and the DOOH installation comprises multiple large screen video-wall displays ranging from six 46-inch configurations right up to a display that incorporates 24 individual 50-inch video screens.

The Emirates Air Line's content creation and distribution architecture is based on three Harris InfoCaster components: InfoCaster Creation enables content creation and scheduling, while InfoCaster Manager provides central management and monitoring of the network, and InfoCaster Player controls content play-out over the entire system architecture. All of the Harris InfoCaster software operates using InfoCaster hardware.

Using InfoCaster, the scheme's operators can display a diversity of video content on the various large screen displays within the Emirates Air Line terminals in both Greenwich and Newham.

"At a time when a great deal of investment is being made in London, this is a really eye-catching and arresting project — the stunning moving image quality on such large screens that we are able to create using Harris InfoCaster is tremendous," said Paul Childerhouse, managing director at The Pioneer Group. "Alongside its technical capabilities, Harris' willingness to support the installation with its team of engineers, to help make sure that the system is doing exactly what we want and need has helped create a fantastic end result."

Read more about digital signage in transportation.