News

Hammond bags video wall contract at Kentucky airport

May 7, 2013

Hammond Communications Group, a provider of digital signage solutions, has installed two video walls at Blue Grass Airport in Lexington, Ky. The digital displays are located in the airport's baggage claim area and offer advertisers the opportunity to deliver targeted messages to more than 525,000 people annually, according to a news release.

"Hammond is honored to have been selected by Blue Grass Airport to provide a digital advertising solution that grabs travelers' attention in a subtle, but more impactful manner," Craig Miller, vice president of interactive media for the Lexington-based Hammond Group, said in the release. "Our digital advertising solution utilizes advanced software and dynamic, ultra-HD graphics and video to deliver powerful messages. It's an ideal solution for the Blue Grass Airport and provides advertising clients an effective way to connect with consumers."

Each display consists of six 46-inch thin-bezel LCD screens with 10-foot wide panoramic display, designed to let advertisers showcase long-term and short-term advertising campaigns across formats, including dynamic video and static images. Advertisers can design their messages across all six screens or use smaller portions of the display to show multiple messages, the release said, and rotate between different messages that can be updated as needed.

The installation is one of many steps the airport plans over the next few years to create a more tech-savvy environment, according to Executive Director Eric Frankl. "By adding these displays, we can deliver a high-impact advertising value to both the client and passengers from around the world," he said in the release. "As our community continues to expand toward high-tech, entrepreneurial development, it is only fitting for the airport to incorporate the latest technology in the terminal. We are fortunate to have found a nationally-recognized partner in digital signage right in our own backyard."

Learn more about digital signage advertising.