News

Halifax, Nova Scotia, standardizes digital signage

Atlantic Canada's biggest city has begun standardizing the delivery of digital signage and place-based media across the region, using ScreenScape Networks for its publishing and management platform.

August 12, 2014

Atlantic Canada's biggest city has begun standardizing the delivery of digital signage and place-based media across the region, using ScreenScape Networks for its publishing and management platform.

A diverse set of public and community venues across the Halifax Regional Municipality in Nova Scotia, Canada, are now using ScreenScape's cloud-based digital signage platform to run and share multimedia messaging content across sites.

ScreenScape, based in Charlottetown, Prince Edward Island, was selected out of a bidding process the regional authority ran for a new visual communications platform within HRM-owned facilities, as well as at various community sites such as tourist attractions, cultural venues and recreation centers.

That tender called for a system that would enable participating venues around the Halifax Region to easily post digital messaging, such as event promotions and health bulletins, to screens connected by a cloud-based content management network.

The Neptune Theatre, the largest professional theater company in eastern Canada, the announcement said, is among the venues now plugged into HRM's ScreenScape-driven network. "We're a busy marketing team, and it's imperative we use tools that bring our message to audiences clearly and repetitively with well-timed advertising. ScreenScape helps us do just that," said Jennie King, Neptune's director of sales and marketing, in the announcement.

"What's even better is how we can now share our timely messages not only through the network of digital monitors in our venue, but with a broader community of ScreenScape users," she said.

ScreenScape’s network-centric approach allows venues of all descriptions to opt in and share their messages with other venues, and run selected messages from other venues on their own screens. That means a Halifax theater company's promotion for a production can find its way, without laborious coordination or additional cost, onto screens at nearby businesses and community centers, the company said.

"HRM's use of place-based media is really a coming-of-age story for this new medium," ScreenScape founder and CEO Mark Hemphill said in the announcement. "As more and more businesses in the region have turned on ScreenScape over the past couple of years, HRM recognized the value and efficiency of being part of this network, and really driving a program that can interoperate with other networks run by their community partners and other businesses."