News

Haivision using Intel to measure audience

February 22, 2012

Haivision Network Video today announced an integration of its CoolSign digital signage solution with the Intel Audience Impression Metrics Suite to deliver a new audience detection solution. With the Intel AIM Suite integration, CoolSign now offers sensor technology for anonymous viewer analytics to enable intelligent digital signage installations that deliver highly-relevant, real-time content to the right users at the right time, Peter Maag, Haivision's chief marketing officer, said in a company press release.

"Digital signage has become one of the fastest growing advertising and marketing channels, but its effectiveness depends on fresh, relevant and highly targeted messaging," Maag said. "Just as important are the measurable results that help ensure that the right message is delivered to the right audience."

Employing anonymous viewer analytics, the solution can identify the gender and age bracket of a viewer and automatically play content targeted to that person. In this manner, sales and marketing organizations can develop precisely targeted content and schedule it to play to specific audiences when detected by sensor-equipped displays, Maag said.

By storing viewing data in its playlogs, CoolSign makes it easy for organizations to analyze viewing results correlated with content. Banks, for instance, can access campaign analytics that transfer ad display data from each branch and correlate it with viewership data — and they can compute ROI by relating ad viewership data to branch sales.

Read more about audience measurement.