News

Groupe VIVA adds 500+ Couche-Tard stores to DOOH offering

April 14, 2011

Groupe VIVA and Pinpoint Media Group recently announced their agreement for commercial representation in which Groupe VIVA will be the exclusive Québec-wide representative for all ad sales on the digital display network for the Couche-Tard stores.

"The agreement also covers the available advertisement inventory of Canadian stores operating under the Mac's banner," according to the release.

Present in more than 550 stores in Québec, the digital display network can reach more than 3.5 million weekly consumers, according to the announcement.