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Golf course digital signage driving launch of new Callaway Big Bertha driver

Digital Caddies Inc. has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, to promote the launch of Callaway's new Big Bertha Alpha 815 driver.

November 17, 2014

Digital Caddies Inc., a provider of on-course technology services and content to golfers, has inked Callaway Golf as the newest advertiser to utilize its platform to connect with active golfers, the company announced.

"Having such an iconic golf brand like Callaway Golf include our network to promote the launch of its new Big Bertha Alpha 815 driver is a significant milestone for our company," said Terry Olson, publisher for Digital Caddies. "The Alpha 815 driver launch provides Digital Caddies with the opportunity to measure active golfer engagement, sales lift and intent to purchase against a new product introduction from a flagship brand. Additionally, this campaign provides us with the ability to showcase our capabilities as we will strategically deploy a digital ad mix including full-screen video, banners and a data capture component targeted to active golfers across the Sun Belt states. Our golf course partners and the PGA staff at the selected facilities are equally thrilled with the news, as the campaign will directly support their on-course sales of Callaway product, an additional benefit of our technology."

According to the announcement, Digital Caddies currently has more than 11,000 interactive screens installed on more than 150 courses in the top 20 DMAs across the country, with new screens coming online daily.

Its network provides access to golfers via an interactive tablet mounted in golf cars, serving up content from course operators and advertisers aimed at engaging golfers. Digital Caddies' touchscreen tablets also offer golfers a variety of useful applications and services, including GPS-based course navigation and aerial fairway and green views with accurate yardages to landmarks.