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Golf cart digital signage company forms strategic alliance with cloud-based ad service

Digital Caddies Inc., provider of on-course technology services and content to golfers, announced that it has entered into a strategic alliance with Snapp Digital, a technology platform for delivering real-time content for advertisers.

February 23, 2016

Digital Caddies Inc., provider of on-course technology services and content to golfers, announced that it has entered into a strategic alliance with Snapp Digital, a technology platform for delivering real-time content for advertisers.

Snapp Digital is a cloud-based content management system that allows publishers and advertisers to control content displayed on screens on a distributed digital out-of-home network. The Snapp platform is designed to simplify the ad-buying and ad-placement process and its user interface is intended to make the placement of both video and statics ads simple and quick, the company said.

"We are excited to be working with Snapp Digital to implement a new and exciting way to serve ads to our network," CEO Brad Nightingale said. "Their technology makes managing content on our network so simple, and their infrastructure will allow us to easily scale our business and ultimately allow brands and small businesses to buy ad space directly on our network."

"As digital out-of-home and Web-based advertising markets continue to converge, we recognized the need for, and built, a platform that can serve this new marketplace," said Ron Warner, CEO of Snapp Digital. "Our technology is recognized as being the one of the most intuitive, easy to use platform to manage content on a distributed out-of-home network. Having the opportunity to work with Digital Caddies, who is at the forefront of these converging markets is both exciting and a privilege."

Initial implementation and testing of Snapp Digital's ad-serving platform into the Digital Caddies' network is already underway, according to the announcement, and the companies both expect the platform to be fully integrated into the network in the coming weeks.