GoGo Cast Inc. to provide digital signage to Tedeschi Food Shops

GoGo Cast Inc., a provider of dynamic digital-out-of-home (DOOH) media networks, has announced an in-store collaboration with Tedeschi Food Shops Inc., for the use of its high definition Go-Screen's, expanding the GoGo Cast footprint to more than 550 locations.

GoGo Cast's dynamic digital sign and digital merchandising solution will help Tedeschi Food Shops engage customers with meaningful and informative content. GoGo Cast's high definition Go-Screen will deliver unique customer and location data to reach a captive in-store audience, conveying the right messages at precisely the right time to help influence buying decisions directly at the point-of-purchase. Based on previous pilots Tedeschi Food Shops is expected to see an increase in sales for products advertised on the screens.

For consumers, the content enhances the store experience, helps them make smart purchasing decisions, and heightens awareness of sale prices and special promotions. For advertisers, the network provides an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising.

"We're excited to be able to communicate with our customers in real-time with current promotions and compelling content," said Joe Hamza, vice president of sales and marketing at Tedeschi Food Shops Inc. The agreement between GoGo Cast and Tedeschi Food Shops calls for installation of Go-Screen's digital displays in its locations by the end of the third quarter 2010.