News

GoGo Cast forms partnership for hyperlocal DOOH content

November 17, 2011

GoGo Cast Inc., a global provider of dynamic content and digital merchandising in the digital-out-of-home space, today announced an in-store collaboration with GoLocal24 LLC and GoLocalProv.com for hperlocal DOOH content.

GoLocal24 is creating the next model for local digital news and information by providing high-value local content, GoGo Cast said. GoLocal24's business-model is highly scalable, efficient and monetizeable in mid-sized markets.

"This partnership with GoLocal gives us another unique feature unparalleled by others in the space. GoGo Cast already provides the best visual experience, the most dynamic point-of-purchase, and now with this partnership – the highest quality local content," said David Paolo, president and CEO of GoGo Cast, in the announcement.

The agreement allows GoGo Cast's digital signage and advertising solutions to run GoLocal's all-original and all-local news, lifestyle, sports, and weather headlines in their vast array of locations in Southeastern New England. GoGo Cast has more than 700 Go-Screens nationally, reaching more than 24,000,000 viewers per month. GoLocal content will be running on the 195 Go-Screens in Southern New England, reaching more than 6,700,000 viewers per month.

"At a time when most media companies are cutting their reporters and local content, GoLocal is striving to provide GoGo Cast's customer the highest value local content. We believe that consumers want high-value local content — investigative news, weather, sports headlines and lifestyle — information that enhances their lives," said Josh Fenton, co-founder and CEO of GoLocal24 LLC.

Today, GoLocal is distributed online, thru online video on GoLocalTV, in daily "E-Blasts" to nearly 30,000 Rhode Islanders, and via social media to hundreds of thousands daily.

GoGo Cast's retailers, like Gulf Oil's network of dealers, Shell Stations, and XtraMart Convenience stores, will be providing real-time news via GoLocal.

Read more about digital out-of-home networks.