STRATEGIC PARTNERS
August 20, 2012
McCarran International Airport in Las Vegas has partnered with Denver-based Four Winds Interactive to create its own digital signage program for the airport's showcase, the new Terminal 3, according to a release from FWi.
T3, which opened in June, features hundreds of digital signs to help passengers better manage their travel-related activities, including interactive digital airport directories and double-sided video walls serving as gate information displays outside of each arrival and departure gate.
"One of our goals was to ensure that modern helpful amenities were in place for travelers," said Randall Walker, who oversees McCarran in his role as director of aviation for Clark County, Nevada. "Four Winds Interactive's software allows us to do just that by offering a wide variety of useful information via any single interactive sign. This helps patrons better navigate the airport and become aware of factors affecting their travel."
Most notably, double-sided video walls featuring six portrait screens per side reaching 15 feet tall are strategically placed near departure and arrival gates. Content on the gate signage includes real-time flight information, as well as destination-specific items such as weather forecasts and photo backgrounds of the travel destinations. To remind travelers of the excitement of Las Vegas, synchronized videos of rolling dice or slot machines in action are set to play at the top and bottom of the hour on the video walls at every gate in the terminal.
The digital wayfinding aspect of the signs was a crucial element throughout the development and planning stages of the new terminal project. Emphasis was placed on the use of 3-D custom floor maps, with more than 1,500 path-finding directions plotted to help guide visitors to various destinations inside McCarran. Through the digital wayfinders, travelers are able to find information about shopping, dining, airport clubs and other airport amenities. The "map it" feature enables travelers to see an animated visual route from their current location to their destination, as well as turn-by-turn directions. These directions also can be sent from the wayfinder to the travelers' smartphones via a QR code.
"Interactive digital signage was essential to this project," Walker said. "Four Winds' works were already widely displayed in Las Vegas, and its new contributions will further improve visitors' and locals' travel experiences when flying in and out of McCarran."
FWi's software is already used by resort casinos in Las Vegas to power thousands of screens on the famous Las Vegas Strip.
Read more about digital signage software.
