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Formetco calls up mobile app for digital billboards

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

July 29, 2015

LED billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

The free app, which the company is calling "the first of its kind in the outdoor advertising industry," is designed to serve the needs of users throughout the digital advertising realm. The app is cross mobile platform compatible, and works on Android, iPhone and iPad devices, the company said.

The XD App was built with features to provide user benefits, the company said:

• The app provides 24/7 access to important information and billboard management controls.
• It also provides remote monitoring of a Formetco billboard via a digital webcam.
• Users can connect 24/7/365 to the Formetco customer support and service tech groups.
• Users can schedule site evaluation support, software training and digital artwork consulting.
• Registered users can access a library of informational and instructional videos including how-to maintenance videos.
• Registered users can utilize pre-designed templates to show prospects the advantage of real-time dynamic data displays.
• Registered users can create new installation comps on the fly. Take a site photo; then insert stock images of poles and billboards from an online library. Images can be moved and scaled to create a realistic design comp.

The XD app also provides tools for agency salespeople to educate prospects. Agency marketing professionals can explore the latest best practices in outdoor advertising creative design, and support staff members now have greater control of billboards. Maintenance teams have access from anywhere to the instructional information. And customers can learn how to get optimal performance from their investment.

The XD app is a free and available for download from iTunes Store or Google Play. Formetco offers the ability to register as a member user which opens the door to access proprietary tools and information.