STRATEGIC PARTNERS
February 21, 2011
Health Club Media Network announced today that Farmland Dairies is trying to reach health-conscious consumers in the tri-state area around New York on HCMN's health club-based digital signs.
The two-month campaign for Farmland Dairies' Skim Plus Fat Free Milk, kicking off March 1, features the tagline "Mouthwatering (not watery)" that will appear on HCMN panels. The ads also feature a quick response, or QR, code that allows consumers to scan the image with their mobile phones for instant product information as well as details on how to get free product samples of Skim Plus Fiber or Skim Plus with Omega-3.
"Our company is always looking for innovative ways to reach active and health-conscious adults while measurably impacting Skim Plus sales," Stephen Raiola, marketing and merchandising manager for Farmland Dairies, said in the announcement. "The size and quality of clubs in the HCMN network, particularly in the New York DMA, is the perfect environment for us to reach our consumer audience and engage with them."
