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Exterion converts 2,000 screens to BroadSign digital signage

Exterion Media, a privately held European out-of-home advertising business, will convert 2,000 displays in the U.K. and Netherlands to BroadSign International LLC's digital signage platform, BroadSign announced today.

November 30, 2015

Exterion Media, a privately held European out-of-home advertising business, will convert 2,000 displays in the U.K. and Netherlands to BroadSign International LLC's digital signage platform, BroadSign announced today.

"As we continue to develop our U.K. Digital Centre of Excellence, supporting digital delivery across a range of advertising displays, it is important to have the right software solutions and partner," Exterion Media UK Service Delivery Director Adrian Lovejoy said in the announcement. "BroadSign are leading the way in this field and we look forward to working together as the DOOH market continues to grow and evolve."

According to the announcement, Exterion Media UK has a significant presence across transport networks, including the London Underground and National Rail, and retail environments including Westfield London and Westfield Stratford City. And Exterion Media Netherlands helps brands achieve nationwide visibility and significant audience dwell time through assets in more than 220 municipalities. In June 2015, 11 70-inch displays were launched in Amsterdam Centraal Station with Google, Coca-Cola, Amstel and T-Mobile taking advantage of the strategically located screens.

"Here at Exterion Media we believe in making everyday journeys inspirational," said Arnout Konig, Operations Director at Exterion Media NL. "We're excited to welcome BroadSign and the possibilities their DOOH scheduling solution brings."