News

Edison Research joins DPAA

Research and polling firm added to ranks of digital signage advertising association.

December 1, 2014

The Digital Place Based Advertising Association announced today that Edison Research has signed on as the latest company to join the association.

"Coming out of our Nov. 4 'Video Everywhere' summit, all of us in the digital place-based industry can feel the great momentum and excitement surrounding our media sector," DPAA President and CEO Barry Frey said in the announcement. "We will work  closely with Edison Research to provide them with the broad range of services and support that come with belonging to our organization."

Larry Rosin, president of Edison Research, said in the announcement that his firm "will work closely with DPAA and its members on utilizing our best-in-class research tools to gain new and important insights into the millions of consumers who view digital place-based screens. This is an exciting media category and we look forward to playing a role in its continued growth."

Membership in DPAA includes access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; and further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign, the Association said.

According to the announcement, Edison Research is the sole provider of election exit poll data for the National Election Pool comprising ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison has adapted these same polling methods to its consumer surveys, and has conducted face-to-face research in venues including sporting events, movie theaters, shopping malls, airports, conventions and conferences, and anywhere consumers are in transition. In addition to serving its own clients, Edison provides consumer research services to many other research firms including IPSOS, Purple Strategies and Nielsen. Edison Research also conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, ESPN, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Research Hospital and Yahoo.