News

DSE12 to feature 1/2-day seminar on digital signage/mobile convergence

January 25, 2012

Digital Signage Expo organizers recently announced that tradeshow this year would feature a half-day seminar on digital signage and mobile convergence.

The seminar, "Mobile Models You Can Believe In," will focus on successfully managing mobile convergence and will run from 2-5 p.m. and is one of 10 pre-conference educational programs to be presented on Tuesday, March 6.

Presented by Symon Communications, the program will highlight the key trends necessitating the convergence of DS and mobile technologies. It will also feature industry experts who will present case study examples of how mobile applications were successfully integrated in venues including retail, higher education, enterprise-wide corporate communications and in conjunction with outdoor signage.

"We recognize that there is a huge opportunity for DPB and DOOH network operators to expand the reach of their installations and proactively engage consumers through the use of mobile technologies and are delighted to provide a program that demonstrates how they can take best advantage of the opportunity," said Richard Lebovitz, educational director for DSE producer Exponation LLC, in the announcement. "The Mobile Models seminar complements the half-day Near Field Communications Bootcamp program that is available to attendees earlier that same day. The NFC Bootcamp will provide attendees with valuable insight into the social-local-mobile landscape and its convergence with digital signage."

Registration for Mobile Models, all of DSE's Tuesday, March 6 pre-conference seminars, or any of the DSE 2012 educational conference seminars on Wednesday and Thursday, March 7 and 8 is now available online at www.digitalsignageexpo.net.

Read more about digital signage and mobile interactivity.