News

DSE looking at IoT and the connected city

The four-part Digital Signage Seminar Program at DSE 2016 designed specifically for digital out-of-home and place-based network operators will include an hour-long session entitled 'Out-of-Home Advertising in the Connected City.'

January 5, 2016

Digital Signage Expo, the trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its four-part Digital Signage Seminar Program at DSE 2016 designed specifically for digital out-of-home and place-based network operators will include an hour-long session entitled "Out-of-Home Advertising in the Connected City."

Panelists in this session will discuss why out-of-home advertising will be an essential contributor to the growth of the connected city and how network operators can take advantage of the opportunities that technology offers behind the Internet of Things to help create connections with consumers.

The panel, composed of digital signage professionals, will include:

• David Etherington, executive vice president and chief strategy officer, Titan;
• Michael Cooper, president, Rapport;
• Stephen Freitas, CMO, Outdoor Advertising Association of America;
• Ian Dallimore, director of innovation and digital strategy, Lamar Advertising Co.; and
• Mikhail Damiani, CEO, Blue Bite.

"The IoT is all about connectivity. And that plays directly into the value proposition inherent in digital signage," said Pat Hellberg, principal, The Preset Group, and a member of the DSE Advisory Board. "Signage puts a lot of devices in the field. Signage is also a rare industry in which the benefits of all those connected devices can readily be apparent through dynamic data on screens, a great starting point for network operators."

Registration for "Out-of-Home Advertising in the Connected City" or any of the DSE 2016 educational conference seminars, which are sponsored by Broadsign International and are eligible for Digital Signage Expert Group certification renewal credits, is available online at www.dse2016.com.