News

DOOH Mindsets from rVue resonate with Resonate

June 27, 2011

"If it doesn't resonate, it doesn't sell" is the driving message behind Resonate Marketing's recent decision to leverage rVue's digital out-of-home marketplace, according to an announcement today from rVue.

Resonate Marketing, a multimillion dollar California-based ad agency, selected the rVue platform to streamline the planning and buying of DOOH media for its roster of health care, insurance and technology clients.

A subsidiary of rVue Holding Inc., rVue claims more than 112 million impressions available daily. Resonate was most attracted to the platform's comprehensive ability to plan across more than 150 digital networks, with relevant audience delivery and advanced technology capabilities, according to the announcement.

"We've long been believers in the power of consumer engagement through DOOH media, but found that reaching the scale we needed was challenging due to the fragmentation of the industry," Resonate President Deborah Thayer said in the release. "We were drawn to rVue for its ability to deliver audiences that were relevant to the brands we represent. In the rVue marketplace, we get the best of both worlds — millions of impressions daily for our national buys or hyper-targeting for local reach. What previously took weeks, multiple RFPs and countless phone calls, now only takes us a few minutes. At the end of the day, Resonate is about innovation and delivering results, so this is an intelligent digital solution that makes sense."

With a focus in the health and wellness industries, Resonate is leveraging rVue's Audience Mindset tools to reach targeted, relevant audiences. The Audience Mindset Categories provide advertisers with contextual engagement opportunities designed to deliver audiences likely to be receptive to their brands' messaging. For example, rVue's Health + Wellness category delivers more than 15 million impressions daily, while Pharmaceuticals offers nearly 20 million daily impressions and Insurance provides nearly 90 million daily impressions within the platform, the company said.