News

DOOH management platform integrates with static OOH management solution

BroadSign International LLC and Key Systems Out of Home Software Ltd. have announced the integration of their platforms following the announcement of Primesight's conversion to BroadSign.

February 18, 2016

Global providers of out-of-home software solutions BroadSign International LLC and Key Systems Out of Home Software Ltd. have announced the integration of their platforms following the announcement of Primesight's conversion to BroadSign.

According to the announcement, the two systems united will allow network operators to manage both their digital screens and static signs. BroadSign provides cloud-based software for digital out-of-home for large-scale network operators. In a similar fashion, Key Systems' ERP products, Fusion Outdoor Media Manager and Quattro Media Owner, serve OOH media owners including Primesight, Clear Channel Outdoor in the United States, Continental Outdoor and APN Outdoor.

"Since meeting BroadSign at a FEPE Congress several years ago, we recognized a partnership would bring value to current and future customers," said Mike Dillon, managing director at Key Systems. "A simple and seamless solution can now be experienced by network operators as they maintain traditional and digital inventory."

Both catering to complementary customer profiles across parallel verticals, BroadSign and Key Systems said they "aspire not only to streamline the tasks of shared clients but also demonstrate the effectiveness and ROI from procuring an integrated system instead of developing it internally."

"The Key Systems and BroadSign client services teams are well-experienced in the media owner and (D)OOH operations environments, presenting a compelling offering when compared to new or aging proprietary systems," said Burr Smith, CEO at BroadSign.