Software

Displayforce enters Sweden, Finland via Bluebell partnership

Provided by Displayforce.

October 25, 2022

Displayforce, a Cyprus-based AI-powered DOOH performance marketing automation solution firm, has partnered with Bluebell Digital, a DOOH provider, to enter the DOOH marketplace in Bluebell's home countries of Sweden and Finland, according to a press release.

The Displayforce system is designed to leverage AI with the goal of optimizing performance and analytics in pDOOH campaigns in a GDPR- and CCPA-compliant way. The system targets ads based on key demographic indicators even when consumers are wearing masks, along with providing enhanced campaign metrics like cost-per-mile and cost-per-view, according to the release. The stated goal is to integrate Displayforce in 2,000 screens across Finland and Sweden within the next five years.

"We have great potential, but we need to do a lot of work to push forward," Daniel Ceker, senior consultant at Bluebell Digital, said in the release. "The DOOH industry is still young and we believe it will grow in the next two years, which is the reason we have decided to focus on this."

Digital Signage Today previously reported on Displayforce receiving funding from Netherlands-based NL Platform B.V. with the goal of facilitated expansion into the Eurozone.