News

Digital signage takes center stage at Singapore arts center

September 5, 2013

Visual communications company X2O Media today announced the deployment of its X2O Media software at Singapore's latest performing arts venue, The Star Performing Arts Centre. The software platform drives information to more than 100 digital signage screens across the nine-level complex, including broadcast-quality live events streaming, wayfinding capabilities, upcoming events promotion and dynamic meeting room information, the company said.

Completed in November, The Star PAC features a collection of performance and event spaces, and has become both a major cultural landmark for Southeast Asia and a revolutionary concept of how arts and commercial establishments are built into Singapore's city center, the announcement said.

"With a new structure as revolutionary as The Star, we needed a digital signage system equal to the task of delivering diverse content and live streaming to multiple screens, all while seamlessly integrating into our existing network," Star PAC COO Jack Ho said in the announcement. "The X2O Media platform's flexibility, broadcast-quality graphics, real-time communication and central management tools made it the obvious choice for our requirements. We are also able to repurpose content easily to fulfill a series of other functions, such as wayfinding signs and the promotion of upcoming events, making the installation a complete, multipurpose solution that satisfies the diverse needs of our center."

When an event is taking place, the digital screens across the complex display broadcast-quality live streaming. In addition, freestanding totem displays add crawls, ticket information and video previews of upcoming events in the auditorium and other spaces within the complex. Also, the facility-wide digital signage system offers wayfinding navigation for guests and dynamic meeting room information. The solution also delivers content to The Star Terrace, an outdoor amphitheatre where patrons can catch live performances directly from the large LED screen.

The unique deployment takes advantage of X2O's content management tools that allow end-users to operate the entire system both locally and remotely via VPN, as well as enabling different users such as graphic designers or event planners to manage their relevant content.

The X2O Media signage platform enables users with TV-like channels across multiple devices. Built using the HTML5 standard, the software allows users to create rich media channels quickly and easily — featuring HD video, 3D animations, charts and graphs, and links to live data sources — and publish those channels across desktop PCs, smartphones, tablets and digital signage displays.

Learn more about digital signage in entertainment venues.