News

Digital signage players guide grocery shoppers to best deals

August 8, 2013

Digital signage provider NEXCOM's NDiS 163 digital signage players have been widely deployed across hundreds of supermarkets in Belgium with the goal of guiding customers around stores to find the right product at the cheapest possible price, the company said in a recent company announcement.

Serving as an in-store signage and communication platform, NDiS 163 created a shopping environment thatstimulated customer purchases while facilitating information sharing between the central office and supermarkets, the company said.

The NDiS 163 offered supermarkets the ability to update pricing dynamically and fulfill the company's mission of delivering the best prices in the market. When new and better prices are identified from the central office, in-store prices are updated and displayed in real-time to ensure customers are well informed about the latest deals, increasing potential purchases.

Inside stores, the NDiS 163 enabled supermarkets to create a pleasant shopping environment by informing shoppers about food tasting events, recipes, product details and advertisements using vivid images and videos. Simultaneously, the NDiS 163 streamlined the communication between the central office and supermarkets, allowing administrators in the central office to send information on product recommendations relevant to the weather conditions of each store location for a tailored shopping experience.

In-store shoppers also found the digital signage players useful in guiding them around the store to locate the right product, making the shopping experience fast and convenient, the announcement said. The devices also have helped save money by replacing traditional print posters in the stores, it said.

The NDiS 163 player incorporates an industrial fanless design, Gigabit Ethernet and Intel HD Graphics with HDMI output to provide reliable operation, fast network connection for remote content management and full-HD video playback.

Learn more about retail digital signage.