Digital signage heading to tailgate for College Football Playoff Championship
As college football fans flood into North Texas for the first-ever College Football Playoff Championship Game this weekend, they'll be greeted by a world-class stadium, more Tex-Mex and BBQ than they can shake a stick at, and several massive video walls provided by Argyle, Texas-based GoVision, according to an announcement from the mobile LED signage provider.
At the Championship Tailgate event held outside AT&T Stadium on game day, Jan. 12 — headlined by the Zac Brown Band — GoVision is providing a 19-foot x 33-foot "GoBigger" mobile LED unit next to the main stage, as well as an 18-foot x 40-foot GoVision 10mm carbon fiber LED screen for the back. In addition to providing high-definition visuals of the concert, GoVision is positioning three 10-foot x 10-foot screens comprised of GV 10mm tiles in an interactive social media tower to add experiential elements to the event. Along with the screens, GoVision is providing video production support for the concert.
GoVision is likewise providing two 6-foot x 11-foot 5mm video screens and 10 80-inch LED monitors inside ESPN's VIP Tent within the Tailgate area, and 10 more 80-inch LED monitors at the Championship Grill inside the venue.
"We've taken our screens to virtually every major sporting event in the country, but there's something truly special about being a part of the very first College Football Championship," said Brady Haass, vice president of client services for GoVision, in the announcement. "We feed off the challenge of performing on the biggest stages where everything has to go perfectly the first time. It sharpens our edges and makes us that much more reliable for the hundreds of other events we do the rest of the year."
The Portland, Oregon-based Etzel Agency, which is producing the Championship Tailgate event on behalf of the College Football Playoff Group, hired GoVision for the event.