News

Digital signage firms integrate audience measurement and CMS solutions

June 11, 2014

Cenique, a developer and supplier of Android-based digital signage solutions, and DISE, a developer of software for digital signage, have announced the integration of Cenique's IntelliSense Audience Measurement technology with DISE's digital signage software solution.

Cenique's analytics solution, called IntelliSense1.0, offers similar advantages to online analytics, such as google analytics, for offline, in-store digital signage applications, the company said. This solution provides network operators and end-users with audience measurement metrics including the number of shopper impressions, by gender and age group, dwell time and other KPIs.

"We are pleased to partner with a leader like DISE, and expand the global reach of Cenique's technology to DISE's reseller community and customers," Shylesh Karuvath, co-founder and CEO of Cenique, in the announcement. "We look forward to supporting their launch in Asia with their reseller makersign."

DISE and makersign will be exhibiting at Digital Signage Japan in Makuhari Messe in Tokyo from June 11-13, introducing the integrated solution. In addition, DISE will be demonstrating this functionality at Infocomm 2014 in Las Vegas from June 18-20.

"We are excited to integrate these business metrics into our platform and bring our customers additional value," DISE COO Andreas Ekmark said in the announcement. "When our Asian reseller, makersign, told us customers were asking for offline analytics, it only made sense to partner with Cenique, since we have both implemented Android-based solutions. We have managed to create a good technical bond between us and the hardware manufacturer. When hardware and software works this well together it means a more reliable product offer and better quality."