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Digital signage firm integrates geo-targeting capabilities

MediaSignage Inc. has announced the release of its GPS-powered, location-based services for digital signage. The latest release allows for specific geo-targeting of campaigns based on the location of the screen, regardless of whether or not the display is in motion, the company said.

November 4, 2015

MediaSignage Inc. has announced the release of its GPS-powered, location-based services for digital signage. The latest release allows for specific geo-targeting of campaigns based on the location of the screen, regardless of whether or not the display is in motion, the company said.

The GPS-enabled location targeting is designed to works for buses, taxis and trains. Advertisers can target their digital signage content based on a specific geographic radius. For instance, a taxi cab can provide digital signage behind the headrest and allow local advertisers to target messages to patrons that ride within the cab. When the player resides within a moving car, bus or train within the desired radius (e.g., close to a specific restaurant or local venue), a new content loop can display local happenings specific to the local vicinity. Once the media player moves out of that vicinity, the original content loop resumes.

The engineers at MediaSignage have designed the product in a way that is simple and affordable, the company said. Any business owner looking to take advantage of the GPS-enabled location-based targeting can have it live in a matter of a few minutes, according to MediaSignage. Users just log in to the StudioLite, set the locations on a map where a particular desired radius might be met, and set the priority duration for each content resource that is to be displayed within the desired radius. Using nearly any Raspberry PI GPS transmitter, a user can set radius location information for several desired areas within a geographic footprint.

Selling local advertisements in taxi, bus, train and even Uber, digital signage provides a powerful tool for selling ads and targeting customers, the company said.

"We are extremely pleased and excited by this latest feature implementation within our system," company President Nate Nead said in the announcement. "It provides an additional value-adding tool for digital signage business owners and operators, allowing them to better monetize their display screens in a host of different and non-traditional environments. We hope our users will take full advantage of the new features and that the features will provide a profit-enhancing tool for their businesses."