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Digital signage firm Four Winds named 'Cool Vendor' by Gartner

Four Winds Interactive, an enterprise software company providing digital signage and visual communications solutions, has been named a "Cool Vendor" in the April 28, 2015, report, "Cool Vendors for Content Management, 2015," by Gartner Inc.

June 4, 2015

Four Winds Interactive, an enterprise software company providing digital signage and visual communications solutions, has been named a "Cool Vendor" based on the April 28, 2015, report, "Cool Vendors for Content Management, 2015," by Gartner Inc. The report evaluates content management vendors that provide IT leaders, HR and marketing strategists with innovative solutions to help them share, deliver, manage and archive content, according to an announcement from FWI.

The company said it is "the visual layer for digital businesses, providing a comprehensive platform — including integrated software and diverse display options — that gives companies the power to engage their audiences with the right information, on the right screen, at the right time from a single software platform." FWI's software features applications like executive dashboards, HR information, sales leaderboards, wayfinding, directories, emergency messaging and more, letting customers use the software to engage their audiences and drive results, the company said.

"We are honored to be designated as a 'Cool Vendor' by Gartner," FWI President and CEO David Levin said in the announcement. "We believe it confirms our commitment to providing the most powerful software platform available to help organizations connect data and content from any source and display it on any screen."

According to the announcement, Gartner's report points out that "[e]nterprises need new content management solutions that can be deployed in the cloud and easily integrate the disparate content silos," and provides the following recommendations for IT leaders, HR and marketing strategists:

• Assess the ease of use and the user experience for these content management solutions, as well as how the content is consumed and communicated to optimize delivery.
• Look at SaaS alternatives for deploying solutions such as search and WCM, which have predominantly been on-premises. This approach may offer greater agility, flexibility and economies of scale.
• Identify options for the integration and interoperability of the different content repositories in the enterprise. These solutions can enable easier access to the content in those numerous content stores.

The average person switches between devices as many as 21 times in a single hour, making it difficult for organizations to effectively communicate with their audiences. Four Winds said it helps organizations adapt to this new scenario by providing the platform to integrate multiple data streams and highlight the most pertinent information to employees and customers.