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Digital Signage Expo South America set for July in Brazil

Organizers say their expectation is to create a superior education, business and networking opportunity for qualified attendees from the Latin American digital signage market.

December 10, 2014

Brazilian trade show promoter BTS Informa and Atlanta-based event production and management firm Exponation have jointly announces the finalizing of an agreement to launch Digital Signage Expo South America.

Exponation LLC is the founder, owner and operator of the annual Digital Signage Expo in Las Vegas, and BTS Informa will organize the event in Brazil in July 2015.

DSE South America brings together the digital signage market expertise of Exponation, and the trade show production capabilities of BTS Informa. BTS Informa's portfolio of events include SERIGRAFIA SIGN FUTURETEXTIL, ABF, Futurecom, Agrishow and Fispal Food Service, according to the announcement.

The companies said their expectation is to create a superior education, business and networking opportunity for qualified attendees from the Latin American digital signage market. DSE South America will serve this market's demand for education and information with a high-quality conference program and an array of products and technologies from worldwide exhibitors on the show's exhibit floor.

"Digital Signage in Latin America is growing significantly," Exponation CEO Angelo Varrone said in the announcement. "Brazil is one of the best potential digital signage markets in Latin America and is the main business entry into this region. We partnered with BTS Informa because of their significant resources, as well as their highly-professional trade show production and promotion track record. With this new long-term partnership, we are confident that DSE South America will quickly become the premier event in Latin America."

The show is scheduled to take place July 21-24, 2015, in Sao Paulo's Anhembi Show Pavilion, co-located with SERIGRAFIA SIGN FUTURETEXTIL.

According to Informa Group Brazil's CEO, Marco Basso, the partnership is strategic and will bring significant benefits to the digital signage market in Latin America while becoming "the premier digital signage event" in the market. "Our objective is to establish DSE South America as the leader in this market, offering attendees a broad assortment of education, new products and services," Basso said.