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Digital signage educates shoppers at Moroccon pharmacies

Impact Net has deployed a digital signage network at more than 100 pharmacies throughout Morocco.

August 7, 2007

Impact Net in Morocco, has deployed a Scala InfoChannel Digital Signage Network at more than 100 pharmacies throughout Morocco. Scala Certified Partner Impact Net recognized a new opportunity in the Moroccan market to promote Pharmaceutical products. As a result the Pharma Channel was created to offer a new digital and interactive advertising channel for pharmaceutical companies, focused at enhancing their sales.

"The most significant challenge in this project was to convince each pharmacist to approve the implementation of all necessary equipment, including: LCD screen, computer and Internet connection on their premises", says Imane Mikou, Impact Net's General Manager. "While the equipment remains the property of "Pharma Channel" couple with the fact that pharmacies in Morocco are independent and not part of a franchise network, implementation of "Pharma Channel" must be undertaken pharmacy by pharmacy." "Pharma Channel" partners were able to convince about one hundred pharmacies in main locations in cities, like Casablanca and Rabat, to contract them for a three-year period, without paying anything for the deployment!

"This network is the largest InfoChannel network in Northern Africa and consists currently of more than one hundred InfoChannel Players", says Alain Bodenstedt, Scala's Regional Executive. "With Scala's InfoChannel Suite we are able to provide highly professional, effective communications more quickly and efficiently", he added.

The heart of the equipment package is the Scala InfoChannel software suite, which manages content from a central location and transfers the ads, or health-related information, via a Wimax connection to the points-of-sale.

This most innovative solution was widely accepted by the pharmacies, and more importantly by the pharmaceutical companies. The content, which is mainly videos, is either created internally by Impact Nets' graphical team or provided by the clients. The ads are updated once a month and the plan is to increase the number of updates with the ongoing development of our client base.