News

Digital Screenmedia Association to present webinar on location-based marketing technology

January 16, 2012

The Digital Screenmedia Association (DSA) will host a free one-hour webinar at 1 p.m. Eastern on Jan. 24 entitled "Using Location-Based Marketing Technology to Reach the Mobile Consumer."

This session will bring together three experts who will provide unique perspectives on the capabilities, value, and future of leveraging location information. In addition, attendees will hear a case study of Meijer's implementation of location awareness into their mobile applications.

Attendees will learn:

• How brands can use the smartphone explosion to engage consumers.
• What is location based marketing and why all the "buzz" around this capability?
• How can brands leverage location to improve customer engagement?
• How to utilize location data to better target their efforts.

Presenters include:

• Asif R. Khan, founder & president, Location Based Marketing Association (LBMA)
• Andy Rosen, head of digital strategy, Meijer
• Todd Sherman, chief marketing officer, Point Inside

Jared Miller, managing director, self-service & emerging technology for United Airlines and DSA EVP – Mobile, will moderate. This webinar is the second in a series organized by DSA's Mobile Council.

Click here to register.

With over 650 members, DSA is an independent, not-for-profit trade association whose purpose is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, trade show organizers and service companies.